General Financial Insights (GFI) is an alternative credit risk assessment system that applies artificial intelligence, machine learning, facial recognition technology, behavioural science and psychometrics to estimate the risk that an individual will default on a loan. GFI individual and corporate scores can be used by lenders to make better decisions related to financing, insurance, etc. GFI collects predictive data about borrowers or customers that is not likely to be otherwise available to lenders. GFI credit ratings are calculated using analysis of multiple sources such as behavioural data, smartphone metadata and mobile data.

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